Advertising in Travel Guides, exploring new opportunities

A travel guide has an important role in the tour planning process of a travel. I have seen people visiting book stores and surfing travel guides. In some shops book sellers allotted a complete rack for travel guides and etc. We have seen that the travel guide publishing industry had experienced a booming growth in recent years. 

With developments of Smartphone technologies travel guides market has started to shrink. It does not mean that modern travelers are not using travel guides for their tour planning. Research indicates that researching using travel guides, tour plans has been increased by 2-5%, but the traveler community are relying on free guides available with smartphone applications. 

The fact is different travel portals, destination marketing agencies, trip adviser sites are distributing free travel guides to travelers. You will find people next door earlier has used printed travel guides now they are using free guides instead.

The following are the percentages of travelers indicating they were "very/extremely" confident in various media sources for destination and travel supplier decisions. Note that Facebook/Twitter (19%) and YouTube (14%) scored lowest among the various categories:
- Family/friend recommendations (81%)
- Travel guidebooks (57%)
- Online travel agents (54%)
- Online advisory sites (53%)
- Company/destination sites (46%)
- Travel agents (46%)
- Media coverage (43%)
- Brochures (39%)
- Blogs (33%)
- Travel advertising (27%)
- Facebook/Twitter (19%)
- YouTube (14%)

If you search using popular search engines, you will find that millions of free copies has been downloaded for different destinations.

As we have seen 57% percent travelers rely on travel guides and etc for travel planning. If the number of total international travelers are 1 billion, then approximately 570 million travelers are relying on travel guides, tour plans. 

Form the above chart we have also find 27% is influenced by travel advertising. which means 270 million travelers use advertising for travel planning or purchasing. 

If we consider travel guide a platform for travel advertising then around 154 million travelers are influenced by advertisements in travel guides.

Advertising in search engines and travel sites have recurring cost to be paid daily, weekly, monthly intervals where as in travel guides one time advertising expenditure and long term return. Advertising with free digital guide is a long-lasting, low-cost way to introduce your company to a targeted market and produces a regular source of inquiries.

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Make your travel a simple experience with Bluworlds eTourPlans

Himansshu Bose of Bronx, New York had a plan to visit Sundarbans National Park, India for long time. Now the tour planning is much easier because of internet as many believe. But, so many websites, blogs, travel agents portals, travel advisers sites made Himansshu little puzzled. 

He was looking for an ultimate and authentic guideline before going there. A close friend Mark referred bluworlds eTourPlans. After downloading Sundarbans eTourPlans (PDF) in his smartphone, Himansshu get a clear picture of everything in the Sundarbans travel at one place.

Tour planning is difficult and a specialized job of travel agents. Travelers become puzzled with lots of information over internet, which make their travel complicated. Some times they get harassed with travel agents, hoteliers during their holidaying.

Bluworlds Pocket Travel Guides publishing Travel eGuides and eTourPlans for mobile internet travelers. These eGuides and eTourPlans are available "Free to use" and on "Pay to download" basis, published in PDF and other digital formats. 

Bluworlds travel guides and tour plans are compatible with all smartphones as windows, blackberry, i phones, androids, symbian, and etc., with tablets, laptops, PC, e readers, kindle and etc.

Even can be used in remote areas where there is no internet connectivity. 

eTourPlans is a series of tour plans for different destinations designed for traveler community. Typically a short travel guide containing all the information a travel guide carries. 

The advantage of eTourPlans is as follows:

- Small travel guide

- Covering all features of a guide

- Tour itineraries included with map

- Tour cost projections on basis of destination logistics

- Hotel, Apartment, Home Stay contacts

- Transporter' contacts

For current and upcoming eTourPlans please follow at https://www.facebook.com/bluworlds and
https://plus.google.com/112491484900640992949 
and check us at http://www.bluplanets.com/

Bluworlds Pocket Travel Guides for Mobile Internet Travelers

Bluworlds publish Pocket Travel Guides in PDF and in other Digital formats for over 1 billion mobile internet travelers. The guides are available free to use or Pay to download in any smartphones (android, windows, i phone, blackberry and etc.), PC, laptops, notebooks, tablets, e readers, kindle. 

A traveler is need not to carry expensive printed digital guide books in luggage any longer, instead have bluworlds' guide in his/her mobile phone will have greater impacts.

The advantages of bluworlds guides are:

- Book hotels/ apartments/ home stays/ guest house
- Hire Cab/ taxi service
- Hire outdoor activities
- Hire Bike/ bicycle for local sightseeing
- Travel tips
- Maps
- Restaurant, shopping information

- Free and Pay to Download guides

If you want have updates on Bluworlds Pocket Travel Guides then please visit following links

https://www.facebook.com/bluworlds

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